Live Coverage of iPhone SDK Roadmap Event

World of Apple will be providing live updates on today’s iPhone SDK Roadmap event which will kick off 10.00AM Pacific time (6.00PM GMT).

[Update] BBC’s iPlayer website has recently displayed a link to a Beta version for the iPhone.

Updates will appears on this page as the event begins. (Most recent update at bottom)

• 9.45 PST - Taking seats, some Disney staff up front
• “Good morning ladies and gentlemen, welcome to this Apple special event.”
• Steve Jobs on stage
• Apple has been working really hard, some cool stuff to announce
• iPhone gained 28 percent market share in 8 months
• 71 percent of the US mobile usage on iPhone
• Talking about iPhone enterprise, hands over the Phil Schiller
• “The iPhone is a watershed event in mobile computing for corporations”
• Hundreds of iPhones at Stanford, user acceptance is great
• Customers requesting Push email as well as push calendars
• Consumers also want Push contacts, global address lists, Cisco IPSec, VPN, Certs and Idents, WPA2, 802.1x
• Also want remote wipe the event of being lost or stolen
• All this in next iPhone firmware update
• Microsoft Exchange support on iPhone, Apple licensing from Microsoft to build exchange into servers
• Will use ActiveSync to work directly with server
• Exchange will be built right into the current email app, as well as calendar and contact list
• Demo
• In Settting Exchange is listed at the top of the Mail config screen
• On/Off sliders for Push mail, contacts, calendars
• Demoing contacts, calendar events, remote wipe
• Been working hard on Exchange for iPhone, tested at companies like Nike
• Scott Forstall now on stage to talk about and demo SDK
• “I’m here to tell you how devs can build great apps for the iPhone”
• Over 1000 web apps “incredibly successful”
• Going over some web apps, Facebook etc.
• “Already the iPhone is the most popular mobile device with Bank of America — it accounts for 20% of ALL mobile banking with them. But today what I really want to tell you about is the native iPhone SDK.”
• Today Apple is opening up the same APIs and tools that they use internally to build iPhone apps
• Third-party developers can build apps using the same SDK that Apple uses
• Mac OS X is powerful, consisting of Cocoa, Media, Core Services and CoreOS
• All of the above used in iPhone OS except Cocoa due to being based on mouse and keyboard input
• Took everything they knew about Cocoa and the touch API and created Cocoa Touch
• Core OS has the OS X Kernel, Lib System, BSD TCP/IP, Sockets, Security, Power Mgmt, Keychain, Certificates, File System, Bonjour
• As well as SQLite and Core Location
• iPhone OS has all the audio/video capabilities of OS X: Core Audio, OpenAL, Audio Mixing, Audio Recording, Video Playback, JPG/PNG/TIFF, PDF, Quartz (2D) Core Animation, OpenGL ES
• OpenGL ES is embedded version of OpenGL
• Everything is hardware accelerated
• Cocoa Touch: Multi-Touch events/controls, Accelerometer, View Hierarchy, Localization, Alerts, Web View, People Picker, Image Picker, Camera
• This is the architecture of the iPhone OS
• Xcode is the environment used to develop for OS X
• Has been enhanced to build apps for the iPhone as well
• Xcode will now code-complete for the APIs in the SDK
• Also has project management, integrated source control
• Integrated documentation
• “Shipping a lot of great documentation with the SDK, and you can access it within the software”
• Remote debugger - run it on the iphone but debug from a Mac
• Interface builder - Building interfaces as simple as drag and drop
• All controls from Cocoa touch are built into Interface Builder
• Code connections with Interface builder
• “Comprehensive suite of performance analysis tools”
• Connect to iPhone and see live the performance of the app
• Run your iPhone app in the iPhone simulator on a Mac, works great with Xcode
• Demo
• Demoing iPhone simulator
• Clicking and swiping around sends the same events like double taps, swipe events etc.
• Building a sample Hello World app
• Thrown app together, “It’s just as easy to build and run it live on an iPhone!”
• Created a photo editing app that morphs a picture, but you shake the phone to undo the changes, took just two days to make!
• “Next we decided, what can we do in two weeks? So we wrote a game… Touch Fighter.”
• Touch fighter is space shooter game, all you have to do is move the phone around to move the plane which shoots at things
• Using remote performance tools, measurements can be recorded and saved
• Touch fighter got up to 30fps!!!
• Sent the tools out to a bunch of companies to see what they could do in two weeks, most hadn’t developed on a Mac before
• Travis Boatman from Electronic Arts talking now about iPhone SDK
• Spore for iPhone has “evolution editor” that allows users to add all sorts of things to personalise Spore
• Takes advantage of touchscreen fun
• All 18 levels of Spore up and running on iPhone
• “That was just two weeks of work!”
• Chuck Dietrich from Salesforce.com talking about iPhone SDK
• “We are so excited to take software as a service to the iPhone!”
• Sales reps would love to use the iPhone to get a graphical view of monthly sales goals
• “Wish we could use the accelerometer to shake them into the green on sales deals!”
• SDK allows data to be repurposed from Salesforce on the iPhone
• New data can be sent to the device wirelessly
• Next up, Rizwan Sattar from AOL
• Talking about AIM “biggest instant messaging service in US”
• Showing AIM for iPhone
• “I’ve never written on a Mac before, never written in Obj C, just had a spec sheet for how to connect to AIM!”
• AIM for iPhone allows multiple conversations, switch between chats with a swipe
• Status updates on the “Me” panel, but not only away messages but buddy icon changes as well, pick a photo from the photo picker
• “We’re really excited that we were able to do this in just 2 weeks on the SDK”
• Next up, Epocrates “provider of clinical handheld applications”, Glenn Keighley
• “I can tell you that developing software for iPhone is like developing for no other mobile platform… almost desktop environment”
• Showing drug monographs, SQLite database used for the medication database, reactions, etc
• Over to Ethan Einhorn, Sega
• SuperMonkeyBall for iPhone
• “natural choice” for iPhone, “I thought 2 weeks was impossible!”
• Tilt the device to move the monkey around
• “gonna be really hard to go back to a traditional game controller”
• “This is NOT a cellphone game. It’s a console game, if anything, we underestimated what the iPhone was able to do from the start, we had to fly in another artist to scale up the art to match what the iPhone could actually output.”
• Scott Forstall back on stage, hands over to Steve to explain how to get all these great apps on the iPhone
• “Your dream is to get your app in front of every iPhone user. You can’t do that today, but we’re gonna solve that”
• AppStore, will be on every single iPhone, coming with next firmware release
• Categories for games, business, finance, health, lifestyle, music, etc.
• AppStore can be installed on both iPhone and Mac
• AppStore will automatically update apps over the air when an update is available
• AppStore is going to be the exclusive way to distribute iPhone applications
• “This is great, but what’s the deal? What’s the business deal?”
• Devs pick the price
• Dev gets 70% of revenues, credit card fees dealt with by Apple
• No hosting fees, no marketing fees
• 70% of revenues paid monthly
• Developers can choose to distribute app for free
• iPhone 2.0 software update will contain SDK stuff and enterprise stuff
• Beta release going out to devs and companies TODAY!
• Ship to every iPhone customer in June
• Not just iPhone but also iPod touch, nominal fee due to account differences
• How to become and iPhone developer?
• Download SDK for free in about an hour from Apple.com
• To test app on iPhone or touch you need to join development program which costs $99
• “The premiere VC firm in the world, KPCD, and it’s my great pleasure the most well known partner, John Doerr.”
• “We’re all here today because we LOVE Apple products, and I’m here because I really love Apple entrepreneurs. They do more than anyone thinks possible with less than anyone thinks possible — the risk takers, the rebels. So it’s particularly touching to be here today with the supreme commander of the rebels, Steve Jobs.”
• KCPD believes that the second-best way to invent is to fund it
• Introducing iFund
• iFund is $100,000,000 ($100 million)
• “That should be enough to start about a dozen Amazons, or even four Googles!”
• That’s it folks, Jobs has asked press to stay a few more minutes…