Steve Jobs Interviewed In-Depth, Talks iPhone, Management and More

Fortune has posted an interesting interview with Apple CEO Steve Jobs. The interview covers a huge range of topics including the iPhone, management, retail strategy and product design and testing.

In the discussion with Fortune Jobs notes that his top staff meet every Monday to review the entire previous week at Apple.

“So what we do every Monday is we review the whole business. We look at what we sold the week before. We look at every single product under development, products we’re having trouble with, products where the demand is larger than we can make. All the stuff in development, we review. And we do it every single week. I put out an agenda — 80% is the same as it was the last week, and we just walk down it every single week.”

Mirroring remarks made in Tuesday’s shareholders meeting Jobs explains his confidence that a replacement would easily be found within Apple.

“We’ve got really capable people at Apple. I made Tim [Cook] COO and gave him the Mac division and he’s done brilliantly. I mean, some people say, ‘Oh, God, if [Jobs] got run over by a bus, Apple would be in trouble.’ And, you know, I think it wouldn’t be a party, but there are really capable people at Apple. And the board would have some good choices about who to pick as CEO. My job is to make the whole executive team good enough to be successors, so that’s what I try to do.”

Jobs also justifies his reputation of being demanding; “My job is to not be easy on people. My job is to make them better. My job is to pull things together from different parts of the company and clear the ways and get the resources for the key projects.”

Over the course of the interview Jobs notes several times that Apple is a software company and succeeds in its products because of this.

“It was a great challenge. Let’s make a great phone that we fall in love with. And we’ve got the technology. We’ve got the miniaturization from the iPod. We’ve got the sophisticated operating system from Mac. Nobody had ever thought about putting operating systems as sophisticated as OS X inside a phone, so that was a real question. We had a big debate inside the company whether we could do that or not. And that was one where I had to adjudicate it and just say, ‘We’re going to do it. Let’s try.’ The smartest software guys were saying they can do it, so let’s give them a shot. And they did.”

“That allows us to innovate at a much faster rate than if we had to wait for Microsoft, like Dell and HP and everybody else does. Because Microsoft has their own timetable, for probably good reasons. I mean Vista took what — seven or eight years? It’s hard to get your new feature that you need for your new hardware if it has to wait eight years. So we can set our own priorities and look at things in a more holistic way from the point of view of the customer. It also means that we can take it and we can make a version of it to fit in the iPhone and the iPod. And, you know, we certainly couldn’t do that if we didn’t own it.”

The Apple CEO also insists that Apple TV is still a hobby for Apple, he also addresses the issue of not quite reaching his self-imposed target.

“And we only have about 600 movies so far ingested on iTunes, but we’ll have thousands later this year. We lowered the price to $229. And we’ll see how it does. Will this resonate and be something that you just can’t live without and love? We’ll see. I think it’s got a shot.”